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Why You Need Both Marketing and PR
Marketing and public relations can be seen as rivals when really, they work better jointly than not. Here are three reasons to consider integrating the two.
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How the Internet of Things is Disrupting Digital Marketing

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

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Your Guide to Choosing (And Designing!) the Best Landing Page

Let’s get real. There are a lot of elements to consider when creating a landing page. 

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YouTube Sponsorship
Blurred Lines: How YouTube Sponsorships Confuse Reality with Advertising

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

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Exploring the Amazon: A Guide to Amazon Advertising

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Your Guide to Google Analytics' New Cross Device Tracking and Reporting

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Marketing, Paid Search, Tech News
GDPR Data File
What the General Data Protection Regulation Really Means for You

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs.

E-Commerce, Marketing, Social Media, Tech News

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