Instagram's growing ad share reminds us of the ever-changing landscape of social advertising. Check out these tips to take full advantage of Instagram Story ads.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
Smartphones have brought us into a micro-moment driven world. Find out how your business needs to adapt accordingly in order to succeed.
At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. Here are some reasons to consider using Promoted Pins for your business.
With so much website traffic now coming from mobile phones, it is extremely important to ensure that your site is optimized for mobile. Here are some helpful tips for delivering a mobile experience that will satisfy Google as well as your potential customers:
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.