40% increase in conversions
23.7% decrease in cost per conversion
How NGC Maintained a Low CPC While Growing Their Business
Case study:
Paid Search
E-Commerce
Paid Search
E-Commerce
Goal
National Gift Card (NGC) wanted to grow their business and increase order volume while remaining under a $50 cost per conversion.
Our strategy
“Constant A/B testing is so important. Check out our comprehensive guide to A/B testing!”
Drew Gorenz
Analyst, Search & Social Strategy
Made keyword optimizations like cutting irrelevant search terms, adding negative keywords, and optimizing bid adjustments to improve campaign performance
A/B tested ad copy to evaluate the efficacy of different value propositions and calls-to-actions
Optimized landing pages in accordance with insights from paid search performance and user engagement data
Created a new campaign targeting Digital Visa Card keywords, a special offer from NGC
Results
“Having some personal career experience in the SEO space, I knew I wanted to work with professionals who could out-think me and come to the table week-after-week proactively with ways to help drive our business forward.”
Eric Thiegs President
National Gift Card
What this means for your business
Frequent testing and vigilant optimizations are essential to a healthy paid search account. By A/B testing new ads, actively monitoring search terms and adjusting bids, and creating new non-branded campaigns, Perfect Search helped NGC grow sales and remain well below their cost per conversion goal.