64% increase in YOY conversion rate
How a Wedding Photography & Videography Company Tested a Manual Advertising Strategy & Increased Bookings
Case study:
Paid Search
Paid Search
Goal
At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.
Our strategy
We completely restructured their search account and implemented a manual keyword level optimization strategy.
We built out thousands of location specific long tail keywords and tested ad copy messaging.
Results
What this means for your business
Don't assume automation is automatically better. A manual search and social advertising strategy is often beneficial for everything from bid adjustments to keyword-level optimizations. In this case, a manual strategy boosted the conversion rate and decreased the cost per conversion.